Political PR campaigns in Georgia and their impact on the election process

Master thesis deals with a very interesting topic, political campaigns in Georgia and their impact on election processes. The purpose of the work is to analyze the impact of political PR campaigns on election processes based on specific cases. 30 people were interviewed, half of whom were students aged between 18 and 25 years and the second half were elderly people from 50-80 years (pensioners). According to the survey results, we can discuss the difference between the two groups. Political apathy and ignorance of political processes can be attributed to the first group. While the second group is heavily engaged in elections and closely observes the electoral processes. Interesting and popular political campaigns are discussed in the work on the examples of Georgia as well as of USA. Political PR is quite widespread throughout the world; its use is taking place in large doses during elections, the role of political PR campaign is one of the key issues for the electorate. As voters pay great attention to a good political PR campaign, it often affects their choice in favor to a particular political party.