Deconstruction and semiotic analysis of fashion signs

In the presented work avtor interest also the fashion as semiotike fenomen. Theoretical basics of semiotik studying of a phenomenon of fashion covered by us are based on results of researchesof this cultural mode by R. Barth in structuralistic approach. In partikular, in work "Fashion sistem" (1967) avtor consider process of the semiotikes analysis and a deconstruction of a discourse of the fashion. R. Barth opens a new method for researchers of fashion. Classikal work about fashion semiotiks - "Fashion sistem" contains R. Barth's views about fashion as about sistem of signs which, in turn gave a creative impetus to post-modernist concepts of fashion of J. Baudrillard. The Barth's semiotics of the fashion working by the principal of the myth, has something in common with the concept of simulation of Baudrillard in which the french theorist of a consumerizm considers formation f a spectacular form of goods in modern societies. Baudrillard focuses the attention on the social parties of a phenomenon of fashion which coincidesfor it with simulation in a broad sense: for Baudrillard today in the center of interests of the person there is a world of signs simulacra in the razlichy culture areas - art, fashion, massmedia, equipment, sex and also between language and other sistems of representation - painting, cinema, etc ( that differs from a previous phase of cultural development for which the functional value of a thing was a dominant.
In works of known scientific postmodernists R. Barth and J. Baudrillard the Fashion appears as the mystified sistem of the relations between clothes and life, between image, a signe and business. The culture of consumption, in particular, clothes consumption, is considered as "the sistematyc act of manipulation by signs".