პოპმუსიკის კულტურული და იდეური ღირებულებების რეცეფცია ქართულ მასმედიაში

Master’s thesis "The Reception of cultural and ideological values of Pop music in Georgian mass media”
is aimed to study which social, cultural and ideal values of world pop music spread in Georgian mass
media. Which themes, progresses and performances are more interesting for online publications and
TV? Whether the tendencies of pop music are shown properly in Modern Georgian media or not.
Which issues of western pop-music are actual in Georgian media? Is the professional language wellarranged
and
is
the
media
creating
the
stereotypes
of
popular
music
or
not?

This
paper
also
provides

recommendations
that
have
been
identified
during
the
research
process
using empirical
analysis.

Modern pop music has acquired a wide range of scales today. There are many themes of interest in this
field. Popular music has millions of users, dictating world ideas and trends. That's why we have
considered observing the process of the reception of the popular music valuable system in the Georgian
media. That’s important, because the media is one of the main weapons for spreading the popular music.
We should mention that such research has not been conducted in Georgia yet, so we hope that our
work will encourage the further research of this topic in Georgian scientific circles.