Franchising as a means of entering the international market and its features

The paper on "Franchising as a means of entering the international market and its features" aims to study the characteristics, pros and cons of franchising, its role in international economic relations, pros and cons.
The introduction of the paper gives the urgency of the topic of the paper, purpose, objectives, research methodology, research subject and object.
The first chapter of the paper includes an overview of international business and its essence in the context of globalization, the essence of international business, the international business system and international business in the context of globalization.
The second chapter of the paper covers the marketing strategies of entering the international market, the characteristics of national and international markets, the risk of multinational and global companies entering the international market and marketing strategies.
The third chapter is devoted to franchising as an opportunity to enter the international market and its features, the origin and essence of franchising, an overview of the pros and cons.
At the end of the paper there is a research, research results, conclusion and used literature.