ხელოვნური ინტელექტის გამოყენება ბიზნეს პროცესებში

The aim of this research is to define the role of using artificial intelligence in business. We are interested to find out how automation simplifies and improves business processes.
Companies, which differ in size and type, took part in the research. The companies, included in the research, have integrated artificial intelligence in their activities. Our aim was to define the role of artificial intelligence in process management and if the size of the company is a determining factor to make decision about automation of processes.
The research revealed that integration of artificial intelligence in business processes is really crucial. It makes routine work easy to do, which finally increases productivity and efficiency of a company. The customers’ attitude to using artificial intelligence in communication with them is positive. However, their trust to it is not very high. The reason for it might be the fact that artificial intelligence is an innovation, which they have to get used to.
Based on the results of the research, it is recommended for the companies to automate business processes and integrate artificial intelligence. Unless companies use all the opportunities provided by technologies, they will be unable to stay competitive on the market, which might be destructive for them.