ერსონიფიცირების გავლენა ელექტორალურ ქცევაზე

The work is dedicated to one of the most important phenomena of the whole political spectrum of
XXI century – image-making and political personalization. The field of research is modern political
relationship which is becoming more and more similar to the artists’ team or theatre. The work
described the art of transformation of concrete examples of specific political artists, the visual
characteristics of influence over the elections and electorate as well as other aspects which plays
crucial role in building of fate of elections in the political or civil culture where lack of program
and ideological electorate is determinant. The scope of work is to look into the back stage of the
politics, behind the iron curtains and bring the analysis of a state, as a theatre and of elections, as
the democracy of auditorium as well as find out the response to the main questions regarding who
are the real winners an why? What motivates the electorate to vote for the specific political power?