დისტანციური არხების და თანამედროვე საბანკო პროდუქტების როლი საქართველოს საბანკო სექტორის განვითარებაში

At the present stage, one of the main determinants of the state of the economy of any country is the functioning of the banking system. Reliable and stable banking system indicates the growing nature of economic stability. On the other hand, the banking system is very sensitive, difficult to adapt to new challenges It can lead to the decline of its economy or vice versa. Thus, an important factor is the stable operation of the banking system, the constant success of any innovation related to banking products, remote channels, which became especially relevant today when fighting the World Biological War (COVID 19).
In almost all areas of activity in modern conditions, we see an increasing competition, of course, the banking sector is no exception. The competitiveness of a commercial bank is largely due to the compliance of their banking products and services with customer requirements. The depth of the crisis and the possibility of causing problems That the main direction of the global banking system is constant growth, development, acceptance of new challenges, economic stability. The crisis of the banking system uniquely enhances the possibility of risks, so a new strategy for the development of domestic resource-oriented banks must be developed in advance.
The object of research of the given master's thesis is the role of remote channels and banking products, both in the banking sector and in the society. How well the society adapts to digital technologies and innovations.