ფასწარმოქმნის სტრატეგიების შემუშავება კომპანიის საგარეო ბაზარზე გასასვლელად

The main assignment of the companies is to develop strategies for the proper valuation, since the price is the only element in the production of a product that brings profit. The price on the market shows the price of the goods or trademarks according to which consumers are making different representations about the product. The main goal of the work is to review and demonstrate strategies using practical examples that companies are turning to foreign markets. As it turned out, there are many factors affecting the price factor, the company takes account into many details on pricing, such as production costs, currency exchange, geographical location of the country, legal regulation, transportation expenses, product competitiveness and much more. The article discusses practical examples of the use of pricing strategies, in accordacne with which the most strongly affect the price of a foreign market. Basically we are talking about pricing strategies, which are divided into chapters and subsections. This is interesting as the main product, as well as the new and additional product prices.