მგალობლიშვილი, ნინონინომგალობლიშვილიMgaloblishvili, NinoNinoMgaloblishvili2025-02-252025-02-252024https://openscience.ge/handle/1/7956The diversity of manifestations of the fashion phenomenon determines the multiplicity of approaches and aspects in the methodology of its study. Each science considers fashion from its own point of view and uses its own research methodology to study it. In addition, the knowledge about fashion accumulated by different scientists is unlikely to be compatible with each other, since it is not systemic and fragmented. This is why there are so many definitions of fashion, hence the problem of understanding and studying it as a whole. Along with that, the data of one theory is not always enough. there is a need for a new methodology that will allow for a systematic, comprehensive analysis. The study of fashion as a globalized cultural phenomenon, is today typically interdisciplinary in nature. This situation provides an opportunity to understand and interpret scientific information already developed in other fields. We tried to collect and generalize the scientific works of foreign authors in one space. In many cases they do not directly address the issue of costume, but modern strategies of cultural studies allow to legitimize the subject of fashion in the general system of cultural studies. Based on the analysis of techniques, approaches and methods of the Western school, we tried to form the methodological base of our own stylistics. We tried to document the necessity of a philosophical and cultural approach to the study of the fashion phenomenon, which considers fashion design as an inseparable systemic phenomenon in the cultural system since the end of the 20th century The main research methods are comparative, descriptive-analytical. In our opinion, one of the effective methodological strategies of fashion discourse is a holistic approach that allows for systematic, complex analysis. We believe that using the methodological capabilities of philosophy in the analysis of fashion discourse opens up a broad perspective for a deeper and more critical understanding of fashion.kaმოდის თეორიაკულტურის ფილოსოფიაფილოსოფიური მეთოდიკაFashion theoryphilosophy of culturephilosophical methodologytext::thesis