Master's thesis is very important, as the development of Georgia's economy is of great importance for Georgia's export potential in the globalization of world economy. The maximum utilization of potential capabilities is important and important for Georgia's economic growth, stimulating and supporting the field of export potential. The country has a large export resource, distinctive products and industries from all over the world. Depending on the problem of actuality, the principles and approaches considered in practice in the development of the field of export potential in the country are discussed. The main goal of the research is to analyze the balance sheet and commodity structure of Georgia, study the export potential of the country, theoretical aspects of its formation, use, defining and evaluation of practical proposals. The paper discusses a wide range of issues related to the increase of export potential. Analyzes the export and import of Georgia's current and current state, the role of state in the field of foreign trade regulation. The main directions and priorities of the export-oriented fields of the country are discussed and analyzed, based on the analysis of the results of respondents on important issues for export development in the country, practical conclusions are made.